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We are Common Texture, an online slow fashion brand fusing traditional artisan crafts from around the globe with unique contemporary designs.

Block printing

Common Texture

Block printing is an art in itself, dating back to the 12th century in India. To create a finished piece of hand printed fabric it requires a wood carver for the pattern, a colorist for the dye and a stamper to apply.

A master wood carver at work - creating a printing block from a piece of teak wood

A master wood carver at work - creating a printing block from a piece of teak wood

Our colorist Yashoda preparing the dye for our bedding collection. She adjusts the color until perfection and tests it by applying it onto a small piece of our linen, tucked here into her saree.

Our colorist Yashoda preparing the dye for our bedding collection. She adjusts the color until perfection and tests it by applying it onto a small piece of our linen, tucked here into her saree.

Stamper applying the color dye - incredible hand eye coordination and years of experience is needed to leave a precise impression on the textile

Stamper applying the color dye - incredible hand eye coordination and years of experience is needed to leave a precise impression on the textile